▲ Site of 2018 Hong Kong Food Expo (Source = Website of the 2018 Hong Kong Food Expo)

During the first half of 2018, Chungcheongnam-do attended the “2018 Hong Kong Food Expo”, held at the Hong Kong Convention and Exhibition Centre, with the ChungCheongNam-do Economic Promotion Agency and carried out consultations on export contracts worth $11.45 million.

At the expo, the province ran a corporate trade hall (B2B) exclusively for professional buyers and, at the same time, a public PR hall (B2C) for regular consumers, thus increasing company recognition and extending opportunities to discover new foreign buyers. 6 sea food companies from the province participated in the expo, including 4 seasoned and snack laver manufacturers and 1 producer each of sea trumpets and sun-dried salt.
 

These 6 companies carried out consultations on exports worth $11,453,000 at the expo, 5% more than the $10,908,000 of last year. Also, the amount of contracts and sales signed at the site was $125,000 while the amount of contracts promoted was calculated to be $1,673,600.
 

Moreover, foreign buyers expressed their desires for continuous transactions with 3 of the companies, increasing expectations for expansion of exports in the future. A representative from the province stated, “The reason for the better outcomes with consultations compared to last year is believed to stem from the fact that we ran a corporate trade hall coupled with the public PR hall.”
 

The person also added, “Participation in consecutive Hong Kong Food Expos has enabled an increase in brand value of outstanding processed sea food from within the province worldwide and continuous extension of exports” and “in the future, we will consistently strive to improve external competitiveness through continued assistance for the sea food manufacturers based in Chungcheongnam-do.”

Meanwhile, the province also attended the Ho Chi Minh Food Expo held in Vietnam to showcase the excellence of Chungnam sea food to the global market.